The really big question is how do we get that same audience to start buying art after they have attended an art show to eat, drink and mate? Suggesting education might be too big of a leap for those addled by alcohol. But the idea is to get them to start looking more closely at the art to develop some sort of choices that might lead to a desire to acquire. Here are two strategies to consider:
- Roll playing: Hand out oodles of fake money and ask the guests to make choices about what art they would buy. A case of vodka goes to anyone who brings out the real thing and makes a purchase.
- Match Making: ask couples to choose art for each other. This would entailed some work in figuring out the what and why. A bottle of vodka goes to the artist whose work is most chosen.
We need every trick in the book to build a healthier art world and that means where events are not only well attended but artists are supported hopefully in a monetary way.
Read another view on this subject by Kevin Freitas